Photo Caption: (Left to right) Heather and Chris Baxter have launched GENI. A BUSINESS coach who has gained years of experience in guiding top entrepreneurs to build their businesses has decided to take the leap of faith and go it alone.
Chris Baxter, 44, from Houghton le Spring has set up his own business coaching company, Good Enough Never Is (GENI) after being the UK’s leading franchisee for global coaching network Ology for four years.
Teaming up with his wife Heather Baxter who has 16 years’ experience in the recruitment industry, the duo intend to mix business coaching with a specialised people finder service to help businesses grow through optimum people performance.
GENI’s performance and leadership coaching and team development programmes are delivered either in teams through a series of training workshops on issues such as delegation and behavioural attitude, or via one to one coaching with business owners, directors, and managers.
Chris, who is a professionally trained coach and facilitator, is also currently writing a book called “The Effectiveness Map”, which will be launched in early 2010.
He said: “GENI is dedicated to helping businesses learn how to be brilliant. We help people to produce excellent performance at work, because every organisation will only ever be as good as the people who work there.
“I decided to set up my own coaching business as I was Ology’s top performing franchisee for several years and I felt like I had taken it as far as it could go. GENI allows me to have greater control over the content of the coaching sessions and I can add my own ideas and psychologies to the training.
“I have since developed my own psychology-based model for understanding and transforming individual performance, which I can now implement into my own coaching sessions.
“I have a ‘fearless thinking’ approach in that great performance only comes from great people working together to produce great results.”
Heather Baxter said: “We work with businesses to help them identify where they want to be and how to get there practically and promptly.
“Now not only can Chris offer coaching to businesses but we can also help them fill that gap when it comes to finding the right person for a particular role, which sometimes businesses aren’t fully skilled at doing.
“Whatever we do, individually tailored, bottom line impact and tangible benefit is the name of our game.”
Chris’s past clients include, CJ Garland & Co, CTC Marine Projects, Imass, ITPS, Bastion Security Installations, Kromek, Arriva, and The Specials Laboratory.
Before he entered the coaching industry, Chris worked for a number of manufacturing companies in the North East, which included roles in planning, purchasing, systems management, project management, warehouse, distribution, and ultimately becoming a supply chain director.
Chris is trained to International Coach Federation standards, is a member of the Chartered Institute of Personnel and Development (CIPD), and has a MBA from Durham Business School.
