Thursday, 15 July 2010

Announcing Marketing Geni and Constant Contact

Marketing Geni now has a partnership with Constant Contact so we can offer you state of the art Email Marketing services. Click here for further details

Thursday, 3 June 2010

Twitter - What's the BIG Deal?

Read Marketing Geni's first newsletter by clicking here: Twitter, What's the BIG Deal?

Monday, 19 April 2010

Twimmers Raise over 1k for Marie Curie

Heather took part in last weeks Swimathon Challenge and Team Twimmers managed to raise £1100 - well done.

The press release was featured in many of the local's a copy if you missed it:


L-R Heather Baxter, Derek Curtis, Lisa Forster, Mark Easby, Marianne Whitfield

FIVE local business owners are making a splash for charity by participating in a Swimathon after meeting through social networking site Twitter.

The team, which consists of Heather Baxter of GENI, Derek Curtis of Bond Solutions, Mark Easby of Better Brand Agency, Lisa Forster of Angelfysh and Marianne Whitfield of Cobweb, will be swimming 5,000 metres on April 16 to raise money for Marie Curie Cancer Care.

The group, whose businesses are all based in the North East, met on Twitter and decided to take part in the Swimathon. The swim, at Sunderland Aquatic Centre, will take approximately three hours to complete and the team, aptly named the Twimmers, is hoping to raise over £1000 for the charity.

Derek Curtis said: “We all use Twitter for business purposes and we had been talking for a while previous to agreeing to do the Swimathon. We were all discussing getting fit and when the idea of participating in the event was mentioned we all jumped at the chance.

“It just shows how social media is bringing businesses together and can provide a great platform for businesses to network with others in the region. I’m really looking forward to the challenge and of course raising money for this great cause.”

Twitter is now one of the UK’s leading social networking sites with over 58 million members. It is a microblogging site where users can interact and post ‘tweets’ of up to 140 characters.

Heather added: “It’s amazing how many contacts I have made since joining Twitter last year. Some of The Twimmers hadn’t even met previous to the Swimathon. Coming together to raise money for such an amazing charity just shows the power of Social Media. Although the Swimathon will be a challenge, I am excited to take part and hope we will exceed our fundraising target.”

Tuesday, 23 March 2010

Marketing Geni

We are delighted to launch our new business Marketing Geni.

We've created Marketing Geni to help businesses small, medium or large with their marketing strategies and ensure the marketing mix for the business is just right.

Heather is heading up the new business after spending 20 years in sales and marketing with recruitment market leaders Brook Street and our own business Good Enough Never Is.
Take a look at Marketing Geni's website:

Wednesday, 17 March 2010

Into the Dragons Den at Moorside Comprehensive School

Year 8 Students at Moorside Comprehensive School with Teacher Mr Jim Green
Heather was recently asked to be a 'marketing dragon' at Moorside Comprehensive School as part of a project facilitated by Derwentside Workforce Development aimed at encouraging entrepreneurial attitudes in young children.

The children have developed some very cool products as part of their more about the challenge here

Monday, 8 March 2010

Heather Dives in for Swimathon 2010

L-R: Mark Easby, THE HOFF, Lisa Forster, Marianne Whitfield, Derek Curtis, Heather Baxter

Heather is diving in head first and taking part in the Swimathon Challenge 2010 on April 16th.

She is part of a team created through Twitter and aptly named 'The Twimmers'! The team, which consists of Derek Curtis of Bond Solutions, Lisa Forster of Angelfysh, Marianne Whitfield of Cobweb Infomation and Mark Easby of Better Brand Agency are currently in training to swim the 5km needed to complete the Team Challenge whilst raising funds for Marie Curie Cancer UK.

To sponsor Heather and the team click here

Monday, 15 February 2010

About Us - Video update

The fabulous guys at Industrial Strength have updated our About Us page to include our videos from our YouTube channel....if you've not seen them, click here